The Neon RUCH is an advertisement for what was once the largest press concern in Eastern Europe, publishing 244 press titles with an average single issue circulation of over 24 million copies. Today, those numbers are unimaginable. There were two Ruch points on Mariacka Street – one at number 15, the other on the corner of Mariacka and Stanisława. Both were, of course, illuminated by neon signs. Although they are just a few letters, it's impossible to deny their lightness and finesse. This is another example on our route of very careful lettering selection, tailored to the individual needs of the client.